What happens, when a Japanese clothing house hire production company from Los Angeles to produce campaign and catalogue for them? They produce it in Budapest, Hungary with a Finnish model staying in Germany, booked by London agency. Makes sense, absolutely! But, when the girl is our Emmi, you can take her anywhere, anytime and wearing anything - and still looking worth of all these pictures of FREE'S SHOP f/w 09-10. Take a seat next to her and see both sides of the river, underground and lonely streets night time. (But was it necessary to bring that rally-equipped rusty Wartburg there, really?)
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